Abstract
- X’s Premium+ subscription now prices $22/month, a 37.5% enhance.
- The social media platform says the worth enhance was made to help its new ad-free expertise, additional options, and help for creators.
- Present Premium+ subscribers billed earlier than 01/20/2025 can pay outdated charges; after that, new charges apply.
A considerable worth hike is hitting X’s top-tier subscription service, which you will or could not have recognized even existed.
X has announced that its Premium+ subscription plan goes as much as $22 a month within the U.S., a 37.5 % enhance. The plan beforehand was $16 a month. The value hike got here into impact on December 21. The associated fee for an annual subscription to Premium+ went as much as $229 from $168. Worldwide customers face a similar price hike as nicely.
Should you’re a present subscriber of X Premium+, and your subsequent billing cycle is earlier than January 20, 2025, you may be charged on the outdated charge. If it is after January 20, the brand new charge will kick in.
Associated
Don’t tell Elon Musk that X is hemorrhaging users
X is seeing a drop in lively customers on the location within the U.S., whereas its opponents BlueSky and Threads proceed to develop.
Why is X elevating costs?
The platform cites its new ‘fully ads-free’ expertise
X cites three major causes for the worth hike. One is that the service is now “fully ads-free, offering an uninterrupted looking expertise.” The second is that its top-tier subscription service has extra options now, together with increased precedence buyer help, its new Radar characteristic for looking traits and Grok AI.
The ultimate purpose X cites for the worth enhance is to assist help creators. The social media big says it “shifted our income mannequin to reward content material high quality and engagement moderately than advert views alone.” X makes use of its subscription charges to assist contribute to creator earnings. It is necessary to notice that X’s primary subscription tier stays unaffected by this latest worth hike and continues to be $3 a month.
X has gone by way of loads prior to now two years. In 2022, it was acquired by Elon Musk and the next 12 months, it was renamed X. After the 2024 U.S. election, there have been reports of many customers leaving the platform as a result of its new phrases of service and Musk’s latest political actions within the U.S. (via Forbes). Two of its opponents, Bluesky and Threads, have seen a large progress in customers prior to now two months.
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I downloaded Bluesky to see if it can really replace X
Bluesky Social has hit a brand new consumer base milestone, however is it sufficient to dethrone X because the go-to microblogging web site?
